What content marketing tools are you using to engage your audience? According to Demand Metric’s Lead Generation Benchmark Report for 2014 - “58% of the marketers [surveyed] say their content doesn’t create an opportunity for engagement”With new content marketing strategies involving blogs, webinars, and infographics, marketers now have the opportunity to utilize interactive content tools like quizzes, polls, and interactive bracket voting campaigns. These tools are not only entertaining for the consumer, but also enable your brand to track how your consumers engage with your new content as they go.
One of these interactive content tools is "The Bracket". You're thinking basketball, but think bigger and expand a bracket's purpose and these brackets could revolutionize your marketing world!
Leveraging brackets, marketers can run contests ranging in size from 2, 4, 8, 32, and 64 competitors. By incorporating images and videos along with other rich media formats marketers customize and individualize campaigns to fit their own requirements and surpass the expectations of the consumer. Social media widgets for social commenting and sharing combined with analytics purposed to track customer sentiment are part of this core experience.
When looking to create a bracketing marketing campaign, you will have a few options that guarantee you the most success. But, most of them require coding, have multiple design flaws or are not flexible enough to bend to your creative vision.
Here at Votion, our console lets you create flexible, and unique bracket campaigns within minutes! Just follow the following 5 steps:
Step 1: Fill information about your campaign
You’ve got the idea for your bracketing campaign and you’re now signed up with the best bracket making service, the rest is easy.
Just log into the console and fill in your the campaign information. This info includes your campaign name, competitors, and what type of campaign you want to run: Voting or Prediction.
Voting: Your consumers get to vote for their favorite products, characters, celeberties, etc. in individual match ups throughout the bracket until only one champion remains.
Prediction: You consumer gets to predict who will win smaller competitions or games, filling out the bracket as they go with the teams, products, individuals, etc. they think will emerge at the top and win the bracket.
Step 2: Add images or videos for your contest
Now that you have set up the kind of bracket your want and have chosen your competitors, it’s up to you to put those competitors in the best light.
Our console lets you add any image to your campaign-landing page, which will serve as the backdrop for you bracket. It also lets you upload and design images, videos and other rich media for each of your competitors. Get creative with it, because our console allows anything embedded to be used at content!
Step 3: Set your Match-Up’
The next step is to set up matches between your chosen competitors. You set up round 1, we’ll do the rest! The winners from round 1 will automatically advance based on your audience data.
Step 4: Customize your campaign
In the console you can customize your campaign using logos and images to advertise your brand, add colors to further entice your audience and leverage your own creative designs within the campaign.
Not a creative genius? No worries, we all have our strengths and weaknesses! Just use our “out of the box” design templates and your campaign will be live in minutes!
Step 5: Insert into your Website
Congratulations, you’ve done it! You’ve created your first bracketing campaign!
Now, go ahead and upload the campaign to your website. Get even more of your consumers and their friends and family involved by letting Votion run your campaign on Facebook! If it all a bit too much of a hassle, we can host it for you so you don’t have to worry about a thing.
Once you create a bracket and launch it via our site or your own, you can promote it through built-in social hooks, guaranteeing the more participants and success. The campaign will run itself, by itself, until it's complete.
Want to learn more about how interactive content marketing tools can benefit you and your brand? Check out our blog here!
Or are you ready to start building and creating your next bracketing campaign? Click below to sign up for a free demo with Votion today!