Personalization is KING

Personalization is the guiding light to modern digital marketing. If the marketing world were a young King Arthur, personalization would be...

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What Makes March Madness Brackets So Popular?

It’s really a head scratcher isn’t it? With brackets for the NHL, the World Cup and other college sporting events, why is it that the NCAA men’s...

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Get EVERYONE Excited About Your March Madness Bracket

 NCAA inspired March Madness brackets appear to have only one target audience that is typically dominated by male sports fans. So how can...

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Creating Your First March Madness Bracket

There are a lot of nuances, complications and details that surround creating a NCAA bracket; whether it’s the vocabulary, the numbers or the...

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Better Your Love Story with Interactive Storytelling!

The week of Valentine’s Day is the week of love or pain, depending on where you are in your significant relationships or life in general. But...

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March Madness: TV vs. Mobile vs. Desktop

\Marketers need to know when and where to place their marketing campaigns during the March Madness tournament. Where will their campaigns get the...

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5 Plays Marketers Can Learn From March Madness

Marketers can learn a lot from the NCAA March Madness college basketball tournament. This historical sporting event is more than something to be...

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The Hitchhiker’s Guide To March Madness Bracket Terms

The March Madness college basketball season is one of the biggest sporting events of the year. And one of the most important and popular aspects...

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What March Madness Bracket Sneak Peak Means For You!

March Madness bracket fanatics can get even more excited a little bit earlier this season with the first ever in-season preview of the NCAA March...

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3 Ideas For A Marketing March Madness Bracket Campaign

NCAA March Madness advertising and marketing campaigns can be hard to create, especially if you’re on a tight deadline and in a rush. With such a...

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